Financial Insecurity

Unpacking Canadian money woes

In Canada, money worries exist across income levels; high levels of indebtedness and crimes like identity theft have been linked to financial stress, and can affect people’s physical and mental health. (via canada.ca) Mogo’s products are designed to help their users work toward building and protecting their wealth. To promote their suite of financial tools we set out to illustrate different statistics in more relatable and evocative ways through a series of collages. These pieces were used in both print and digital ads, promo emails, and social channels.

Role
Senior Graphic Designer
Collage Artist

Credits
Mogo
Tyler Gallop, Copywriter